17
Mar/10
0

My Franchise Business Advice For The Week Of March 15th, 2010
Category: Business>The Franchise King


This week’s franchise business advice is for franchisors and franchisees;

PR

Traditional public relations exposure is still needed. PR Newswire may be a great place to submit stories about your franchise, but it’s not the end-all. Social media marketing has provided fantastic low-cost ways to get exposure, but it too, isn’t the magic bullet, if it’s used alone. Social media marketing is what I call, “another spoke in the wheel” of a total marketing package. Getting ink in major publications, and getting exposure on national radio and television shows can make your phone ring, and PR firms know how to get you there.

Early on in my franchise consulting and marketing career, I was the liaison between a franchise brokerage group I was with, and a boutique franchise PR firm. The ladies at Sanderson PR in Chicago including Rhonda Sanderson, and her amazing right hand gal, Courtney Thomas, showed me how to get things done. I’ve also been able to do some cool things with Christine Perkett, the power behind Perkett PR in Boston, and John Sternal, the president (and a new dad!) over at Sternal PR, in sunny Florida.

Get with a PR firm!

Take a look at this new virtual business card!


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17
Mar/10
0

Stir-Fry with Orange Scented Broccoli, Jasmine Rice
Category: Food>Vegan Menu

Dinner 3/13

Stir-Fry with Orange Scented Broccoli

Jasmine Rice

Sometimes, it’s a long slow braise that brings out all the flavor.

Sometimes, it’s something as simple as adding a little orange zest/juice to make the broccoli “pop” in your mouth.

This was one of those times.

This is a test recipe for Isa Chandra Moskowitz’s next cookbook. As part of the testing agreement, we can’t give out the recipe.

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Filed under: Vegan Menu
17
Mar/10
0

knock knock 2
Category: Jokes>Daily Joke Blog

knock knock: Whos there?
JO.
JO who.
JO momma.

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knock knock 2

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17
Mar/10
0

Has backpacking changed?
Category: Travel>Lonely Planet

Tony Wheeler, co-founder of Lonely Planet, recently received a letter from Bob, a dedicated traveller who had just rediscovered his old backpack in his garage. Like Tony and Maureen Wheeler, he too had crossed continents in the 1960s when the travel landscape was an entirely different beast to what it is today. Here’s what he sent (with a transcript of the letter below as the scan is pretty tough to read):

backpack3

“Dear Sir,

I was going through my shed the other day and found my old rucksack that I travelled around the world with in the 1960’s. I thought it would be a shame to throw it out; I then started to think that perhaps some of today’s back packers might like to see how we travelled back then. The back packs as they are called today are so different to this 1960 model. Lonely Planet immediately came to my mind as someone who maybe be interested in the history of back packing.

I have enclosed a couple of photos, as I did a lot of hitch hiking I found that the “AUSTRALIA” painted on the pack helped me get lifts. The ticket stubs from many of the bus and plane trips that I did can be seen still hanging on the back of the pack.

I travelled all around Europe and then immigrated to Canada so I could work there, no working holiday permits in those days. On one trip I hitch hiked and caught buses all the way through Central America to Panama.

Like you but in 1967 I decided to try and drive home to Australia from England. I purchased a VW Beetle and with the aid of a couple of pages from an Atlas I set off with a travelling companion from NZ. I found out that I could not drive past India and the cost of putting the car on a boat a bit expensive so I ended up selling the car in Kathmandu. With the aid of my colour slides I re-live these times and have started to write about my travels.

If you think you could use the rucksack in any way to promote travelling I could send you some digital photos. I have encouraged young people to travel all my life as I consider it a very important lesson in life. My two children have travelled a lot and my son has been working in London for several years. We are going over to see him in March.

Hope I have not taken up too much of your time.

Happy travelling.”

Amazing to see how travel has changed – would you still hitch? – but the spirit of travel remains constant. When we spoke to Bob he said “When talking to the young travellers these days they have the impression that it would have been cheap to travel back then. I tell them that if cost me the equivalent of $400 for a one way boat ticket to England and at the time I was getting $50 a week. They then realize how cheap it is to travel today.”

Fascinating, huh? Here’s to you, Bob. May you keep racking up those travel miles.

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17
Mar/10
0

New mummy..!
Category: Parenting>Mummysg

HI,i’m a mummy-to-be, my edd will be ard early june 2010 and i need advice regarding which brand of milk bottle and sterilizer should i use? I heard NUK, Avent and Pigeon are some brands that i should be looking at; any comments?

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17
Mar/10
0

The Biggest Rivalry in College Basketball — Our Methodology
Category: Sports>Asylum Sport Blog

Filed under: ,

Passion Factor
Here we used elements to address the following questions: how popular is this matchup; how insanely fired up are these teams; and how competitive are the games? To gauge competitiveness, we looked at every game over the last 10 … Read more

 

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17
Mar/10
0

The Biggest Rivalry in College Basketball — Definitively Proven by Math
Category: Sports>Asylum Sport Blog

Filed under: , , ,


As Americans began to pore over their brackets for the NCAA men’s college basketball tournament and cost employers billions in lost productivity, we wondered, How could we enable you to think more about college basketball and less about work?

So, … Read more

 

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17
Mar/10
0

3-Time Iditarod Champ Still Leads the Way Without Pot
Category: Sports>Asylum Sport Blog

Filed under: , , , ,


As this story went live, a pretty mantastic dude named Lance Mackey and a dozen of his sled dogs were working their way across the frozen wilderness of Alaska’s Seward Peninsula toward the finish line of the Iditarod, easily one of the toughest races … Read more

 

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17
Mar/10
0

Do you know where you were going?
Category: Jokes>Daily Joke Blog

A policeman pulled a blonde over after he/she’d been driving the wrong way on a one-way street.

Cop: Do you know where you were going?

Blonde: No, but wherever it is, it must be bad because all the cars were leaving.

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Do you know where you were going?

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17
Mar/10
0

Now Nexus One Owners Can Bitch About AT&T Too (And This Won’t Help Sales)
Category: Technology>Techcrunch

There’s a lot of talk today about how the Nexus One’s initial roll-out has been a flop. And while the numbers aren’t official, things do look pretty grim for the first Android device Google is attempting to sell itself. But Google is wasting no time answering its critics — indirectly — with the launch of a version of the device that will work on AT&T’s 3G network.

To be clear, this isn’t Google teaming up with AT&T on the device. Instead, it’s simply a second version of the Nexus One that works with AT&T’s 3G frequency, which is different than that of T-Mobile’s (the current Nexus One U.S. carrier). The original Nexus One does actually already work on AT&T, but only for 2G connections, so this new version will obviously be significantly faster.

With the new 3G frequency, the new Nexus One will also work in Canada with Rogers Wireless. And, as Google notes, “And like the first version of the Nexus One, it can be used with most GSM operators globally.”

Certainly, giving consumers more choices is always a good thing, but it seems that Google’s attempt to sell the phone itself is really the problem here. While it makes sense that phones, like most other goods (digital cameras, for example), should be an easy sell online, there’s also some thought that the Nexus One isn’t selling well because customers are so used to walking into a store and playing with a phone for a bit before buying it.  If that’s the case, the AT&T addition isn’t likely to help sales.

The right play here would be for Google to offer shoppers a full list of plan options for both T-Mobile and AT&T and let them decide which carrier to pick. Unfortunately, that won’t be happening here, because again, this new Nexus One is only being sold as an unlocked phone that can work on AT&T if you get a SIM card on your own (something which most consumers will never do in the U.S.).

Eventually, if Google can offer that list of options from all the carriers (including the CDMA ones like Verizon, which, yes, will require another version of the Nexus One), that could be enough to drive customers online to buy the phone (and has always been the Nexus One’s promise, in my opinion). This move today, won’t be. Also, with all the bitching about AT&T’s network by iPhone owners (though, again, it has been great at SXSW), why on Earth would anyone want to buy a smartphone to use on the network unless they absolutely had to (as they do with the iPhone)?

[photo: flickr/katybate]

Information provided by CrunchBase


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Filed under: Techcrunch
17
Mar/10
0

Chatroulette Is 89 Percent Male, 47 Percent American, And 13 Percent Perverts
Category: Technology>Techcrunch

This is a guest post by Robert J. Moore, the CEO and co-founder of RJMetrics, an on-demand database analytics and business intelligence startup. His last guest post was an analysis of Twitter user data.

It’s no surprise that Chatroulette is the latest media darling. It has all the elements of a good story: technology, mystery, celebrity, and sex. If you haven’t heard of Chatroulette, this Daily Show segment is a good primer.

We were itching to study Chatroulette in a RJMetrics Dashboard, but no one seemed to have any good data for us to explore. So, we decided compile the data ourselves by leveraging Chatroulette Map, some scrappy programming, and a passionate tech community. We soon had detailed data on 2,883 Chatroulette sessions that tied users to geography, gender, appearance, and more.

Here are a few highlights from our findings:

  • About half of all Chatroulette spins connects you with someone from the USA. The next most likely country is France at 15%.
  • Of the spins showing a single person, 89% were male and 11% were female.
  • You are more likely to encounter a webcam featuring no person at all than one featuring a solo female.
  • 8% of spins showed multiple people behind the camera. 1 in 3 females appear as part of such a group. That number is 1 in 12 for males.
  • 1 in 8 spins yield something R-rated (or worse)
  • You are twice as likely to encounter a sign requesting female nudity than you are to encounter actual female nudity

How We Did It

Thanks to RJMetrics, the analysis was easy. Getting the data, however, was a bit of a challenge. The good news, however, is that a roulette wheel is the statistician’s best friend. The central limit theorem tells us that a large set of random observations allows us to draw high-confidence conclusions about the underlying data set.

We started our process at Chatroulette Map, an awesome new site that plots screenshots from random Chatroulette sessions on a map.

Chatroulette Map ties Chatters to Locations

It’s a little-known fact that anyone you chat with on Chatroulette can determine your IP address using a program like Wireshark. Chatroulette Map uses this IP data to geolocate and map random chatters on their website (along with still photos from their chats).

Chatroulette Map is also nice enough to expose all of its data points to anyone who clicks “View Source.” Right in the raw source code of their homepage is the image URL, latitude, longitude, city, state, and country of every chatter on their map. As an added bonus, the file name of each image is a UNIX timestamp of when it was taken. Jackpot. (Note: we tried contacting the creators of Chatroulette Map to participate in this story but did not receive a response.)

Once we had photos, times, and locations, we needed data on what was happening in each chat photo. We coded up a quick webpage that displayed a random photo from the data set and asked some basic multiple-choice questions about that photo. These included questions on age, gender, and what the person in the photo was doing. We coded up the backed so that a photo wouldn’t be taken out of rotation until two votes from different IP addresses provided an identical set of answers.

We posted the link to Hacker News on Saturday night. In under two hours, we received 10,770 photo assessments from 1,012 distinct IP addresses. Every photo received a corroborated profile. We had our data.

Five minutes later, the data was loaded into a hosted dashboard on RJMetrics and returning the results you see below.

Caveats

Before we get to the data, we should point out the uncontrolled inputs that could be skewing these results:

  • We know nothing about how Chatroulette matches up chatters, and we act on the assumption that pairings are truly random.
  • We know nothing about the methodology used by Chatroulette Map. If they excluded data points for any reason or did not sample randomly, our analysis could be skewed.
  • Geolocation by IP address is an imperfect science that is typically only accurate within a few dozen miles. It can also be thrown off by users taking advantage of proxy servers or using other techniques to disguise their IP addresses.
  • Human image recognition is imperfect (even if mitigated by our vote convergence system). Any images that were judged incorrectly could skew the results.
  • It’s also important to note that statistics about “the average chat session” (which we present here) are not the same as stats about “the average user.” For example, imagine if female chats averaged 100 seconds each, but male chats averaged 10 seconds each. Even if there were equal numbers of male and female users, males would enter the pool more often and would therefore appear in front of you more often, making the “average session” more likely to contain a male chat partner. Because of this, all of our statistics are about the average session and not the average user.

The Results

Gender

As you might expect, you’re most likely to encounter a solo male in any given chat session. 72% of our chat sessions were with solo males. Interestingly, 11% showed no person at all while only 9% showed a solo female. So, if you’re looking for women on Chatroulette, be forewarned: you’re more likely to encounter an empty chair.

Most Chat Partners were Male

Also interesting is the prevalence of groups on Chatroulette. In all, 8% of chats featured a group of people (4% all-male, 2% all-female, and 2% mixed). If you include groups, your chance of encountering a female grows to 13%. However, this means that if you do encounter a female, there is about a 1 in 3 chance that she will be part of a group. In contrast, the chance a male will be part of a group is only about 1 in 12.

Age

This analysis excludes cams where age could not be estimated. As you might expect, most people were young adults (about 70%). About 20% were under 20 and about 10% were 40 and older.

Most chat partners are young adults

When we combine age with the gender statistics that we tracked above, we learn even more. For example, females tended to be younger than males, with 23% under 20 (vs. 18% for males). Only 3% of females were over 40 (vs. 8% for males).

Groups of females were even younger. Female-only groups were “Teen or Younger” 65% of the time, while groups of males were “Teens or Younger” only 36% of the time. There were no groups whatsoever of people 40 or older.

Location

47% of the Chatroulette participants measured were from the United States. The most popular countries are shown below:

Most chatters are from the United States

When we combine geography with gender and age, we learn even more:

  • Italy had the highest concentration of solo males at 98%. It also had the highest concentration “Men over 40″ at 13% (more than 3x the US rate of 4%).
  • The US has the highest concentration of groups at 13%, followed by The Netherlands at 9%.
  • Canada had the highest concentration of solo females at 13%, followed by the US at 10%.

Perverts

If you’ve ever used Chatroulette, you probably noticed that not everyone is there just to chat. Some users, which we have affectionately labeled “perverts,” fit into any of these three categories:

  • Appear to not be wearing any clothes whatsoever
  • Are displaying explicit nudity
  • Appear to be committing a lewd act

The overall pervert rate in Chatroulette is 13%. This means about 1 in 8 chat sessions will have something decidedly Rated R (or NC-17) on the other end. Of the perverts that were identified, only 8% were female. Combined with the overall female rate, that means less than 1% of chats feature a female pervert.

Below, we see the “pervert rate” by country:

Chatroulette pervert concentration is the highest in the UK

The United Kingdom dominates the rankings here with a pervert concentration of 22%! Turkey, France, and Germany tie for second place with rates of 15%. Bringing down the global average is the United States, which boasts the lowest pervert concentration of the bunch: 10%.

Also worth mentioning are the users who display signs (like the one below) requesting female nudity.

Signs like this make up between 1% and 2% of all chats. This means that you’re twice as likely to encounter a sign requesting female nudity than you are to encounter actual female nudity.

Validation

In trolling through the thousands of photos collected by Chatroulette Map, I came across this extremely interesting image. It contains a statistical breakdown of what this user saw during his many Chatroulette chat sessions. Sound familiar?

These stats appear to be based on a data set of 1,090 points (pretty impressive for a single user). The numbers are generally in the same ballpark as ours (although we observed a higher pervert rate). We’re not sure who was behind this, but we like their style– they managed to sum up the gist of this blog post in a single image.

Conclusion

Scarcity of the data made this project both challenging and exciting. In an ideal world, it would be great to analyze things like average session length based on different attributes, chat user return rates, cohort analysis, and more. Because of the mostly-anonymous nature of Chatroulette, that data will be hard to come by. For now, at least you have a better idea of what you will see when you hit that Next button.

Guest author Robert J. Moore is the CEO of RJ Metrics, a startup that helps online businesses measure, manage, and monetize better. He was previously a venture capital analyst and currently serves as an advisor to several New York startups. Robert blogs at The Metric System and can be followed on Twitter at @RJMetrics.

Information provided by CrunchBase


Blog contents are provided by TechCrunch

Filed under: Techcrunch
17
Mar/10
0

Van Morrison & The Chieftains – T Mo Chleamhnas Danta (My Match It Is Made)
Category: Music>The Hype Machine

Seachtain na Gaeilge is taking place in Ireland this week as part of the annual St. Patrick’s Day celebrations. According to its website, “Seachtain na Gaeilge is a non-profit organisation, which promotes the use of Irish language and… (in post Níl Aon Tinteáin Mar Do Thinteáin Féin* from Town Full of Losers. )

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17
Mar/10
0

The Swell Season – Gr dom Leonadh (Falling)
Category: Music>The Hype Machine

Seachtain na Gaeilge is taking place in Ireland this week as part of the annual St. Patrick’s Day celebrations. According to its website, “Seachtain na Gaeilge is a non-profit organisation, which promotes the use of Irish language and… (in post Níl Aon Tinteáin Mar Do Thinteáin Féin* from Town Full of Losers. )

Blog contents are provided by The Hype Machine

17
Mar/10
0

Eddi Reader – Foirfe (Perfect)
Category: Music>The Hype Machine

Seachtain na Gaeilge is taking place in Ireland this week as part of the annual St. Patrick’s Day celebrations. According to its website, “Seachtain na Gaeilge is a non-profit organisation, which promotes the use of Irish language and… (in post Níl Aon Tinteáin Mar Do Thinteáin Féin* from Town Full of Losers. )

Blog contents are provided by The Hype Machine

17
Mar/10
0

‘New Moon’ Chosen For ShoWest Fan Choice Award As Best Film Of 2009
Category: Movies>MTV Movie Blog

FROM MTV.COM: In the eyes of the Academy Awards, “The Hurt Locker” was the Best Picture of 2009. But a loyal army of Twilighters feel differently — and this week, they’re making their opinions known at one of Hollywood’s most visible annual conventions.

The Twilight Saga: New Moon” has been selected for the ShoWest/Fandango Fan Choice Award, which will be presented Thursday at ShoWest’s Final Night Banquet and Award Ceremony at Bally’s and Paris Las Vegas. The Fan Choice Award was voted on by nearly 50,000 moviegoers, who were asked on Fandango to select their favorite film of 2009.

Continue reading ‘New Moon’ To Receive Fan Choice Award At ShoWest

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