SEO stands for Search Engine Optimization. Search Engine Optimization is the process of getting search traffic from natural, organic, free, and editorial search results on the search engines. Payment is not involved in the same way as paid advertisement on search words. When searching for a word or a sentence on Google, Yahoo or Bing the web pages get listed, the first one, to three websites listed are usually the websites that pays for advertizing, under that is the natural listed websites. These are the websites people are most likely to look at. All search results where local listing, videos and web pages get listed, gets ranked according to what the search engine finds most accurate to the user.
SEO is all about creating visibility for websites and web pages. When a website is ranked high on a search result page, like between the top five on the first page of Google, and the more frequently the site shows up on different, but similar search terms, the more visitors the site will get. There are different targeting techniques, an SEO expert will target many kinds of searches, like academic search, news search, image search, local search, video search and search engines that are industry specific.
A person working with SEO need to be on top of things, he needs to know how search engines works, what are the things people search for and what search engine do they use, and what is the actual wording they use when they are searching. The website that is being ranked might need changes, it is important that it is up to standard, so content might need changing, the HTML and similar types of coding might need to be more specifically relate to targeted keywords so any types of barrier might be reduced. A smart thing to do when wanting to rank a website is to promote the site by connecting it to more backlinks.
SEO is a relatively new profession; it began in the mid 1990s, when webmasters and content writers started optimizing websites for search engines. Then it was a much easier progress than what it is to day. All they had to do was to submit a web address or a URL to various engines which would result in a spider, crawling the page. Then they could extract the links to other web pages, so they could return the information they found on the page to get it indexed.